How to Write a Business Plan
Introduction
The business plan is what turns ideas into reality and concepts into competitive advantage. New ways of competing come from leveraging information, knowledge and process design. To meet this challenge what is required is a vision for the future, an accelerated planning process, a focus on key result areas and the ability to generate commitment and congruence within all sections of the business.
How you will benefit
- A focus on what really matters
- Clarity of a future direction for the business
- Planning processes that capture the key elements of research, analysis and implementation
- A review process that keeps the plan alive through flexibility and responsiveness
Who should attend
- Managers from all backgrounds who want planning skills to match today's changing business environment
- Managers who would like their planning process to be more efficient and effective
- Managers who want plans that get implemented
What you will cover
- Mission Statement
- Summary of Activity to Date
- Current Stage of Development
- Competencies
- Product or Service: Description; Benefits to customers; Differences from current offerings
- Objectives
- Keys to Success
- Location and Facilities
- Entry Barriers
- Supply and Distribution
- Technological Factors
- Seasonality
- Economic Influences
- Regulatory Issues
- Definition of Overall Market
- Market Size and Growth
- Market Trends
- Market Segments
- Targeted Segments
- Customer Characteristics
- Customer Needs
- Purchasing Decision Process
- Product Positioning
- Profiles of Primary Competitors
- Competitors' Products/Services & Market Share
- Competitive Evaluation of Product: Distinct Competitive Advantage; Competitive Weaknesses
- Future Competitors
- Products Offered
- Pricing
- Distribution
- Promotion
- Sales Force
- Sales Forecasts
- Product Development
- Key Suppliers
- Product / Service Delivery
- Customer Service and Support
- Human Resource Plan
- Facilities
- Management Team
- Open Positions
- Board of Directors
- Key Personnel
- Organizational Chart
- Legal Structure of Company
- Present Equity Positions
- Deal Structure
- Exit Strategy
- Assumptions (Start date, commissions, tax rates, average inventory, sales forecasts, etc.)
- Financial Statements (Balance Sheet, Income Statement, Cash Flow Statement)
- Break Even Analysis
- Key Ratio Projections (quick ratio, current ratio, D/E, D/A, ROE, ROA, working capital
- Financial Resources
- Financial Strategy
Schedule
Live Online
$4,500
14 & 15 Jul 2025
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