Trade Marketing Operational Practice
Introduction
Trade marketing operational practice is essential for ensuring seamless execution of marketing strategies at the retail and distribution levels. It focuses on implementing promotional activities, optimizing product placement, and managing retailer relationships to drive sales. Effective operations involve inventory management, merchandising, pricing strategies, and performance tracking to enhance market reach and profitability. A strong operational framework ensures that marketing efforts translate into actual consumer engagement and sales growth. Without proper execution, businesses risk inefficiencies, low product visibility, and missed revenue opportunities. Well-structured trade marketing operations create a competitive advantage, strengthen brand presence, and maximize the impact of marketing investments.
How you will benefit
At the end of this training program, participants will be able to:
- Build real Trade Marketing Operational plan aligning with Strategy for their own business
- Learn Critical Successful Factors (CSFs) from other industries
- Be ready for action plan right after come back to workplaces
Who should attend
- RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
- This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets
What you will cover
- Trade Marketing Strategy overview
- Develop Trade Program aligning with Strategy
- Plan Sales & Operational aligning with Strategy
- Develop Category Management
- Plan Trade Coverage
- Trade Investment Modeling
There are 4 Scenario are designed with all detail Marketing Trade Strategy for exercises. Participants will work in group to develop Trade Marketing Operational
- Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
- Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
- Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
- Scenario 4: B2B (Business-to-Business) business model, Service Industry
Schedule
