Marketing & Sales

Trade Marketing Strategy Practice


Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. RBNC designed this program focusing on 2 days practice in Trade Marketing Strategy of several industries

How you will benefit

At the end of this training program, participants will be able to:

  • Build real Trade Marketing Strategy plan for their own business
  • Learn Critical Successful Factors (CSFs) from other industries
  • Be ready for action plan right after come back to workplaces

Who should attend

  • RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
  • This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets

What you will cover

Module 1: Aligning Trade Marketing Strategy with Business Strategy

  • Business Strategic MAP: Your business as a holistic with 4 difference areas to be measured:
    • Financial: How are we looking as a share holder? What do we want to achieve in financial goal
    • Customers: What value do we need to provide to our customers to achieve financial goal?
    • Internal: What internal process do we need to provide value to customers to achieve financial goal?
    • People: What skills, knowledge, experience of our people to drive internal process to provide value to customers to achieve financial goal?
  • Trade Marketing Strategy:
    • Who Are You Going to Call On 
    • Who Is Going To Call On Them 
    • How Are You Going To Call On Them 
    • When Are You Going To Call On Them

Module 2: Practice - Practice - Practice

There are 4 Scenario are designed with all detail information for exercises. Participants will work in group to develop Trade Marketing Strategy

  • Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
  • Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
  • Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
  • Scenario 4: B2B (Business-to-Business) business model, Service Industry
Study Time

This practical training program is designed with:

16 hours training - 2 days


Live Online
2,100 $
17 Sep & 18 Sep 2024
New York
2,100 $
30 Sep & 01 Oct 2025