Premium Programs Promotional Marketing
Introduction
Premium Program is adding relevant value to a Product and Service offer. It could be a Continuity Program, a Sales Incentive Program or a Display Program. Premium is promotion-speak for merchandise - T-Shirts, licensed character items, footballs, glassware, pens, key chains, and the like. The differentiating factor: premium are used moitvationally as rewards for purchases or achieving goals. Merchandise is sold by marketers directly for profit. Still, both words may be used interchangeably
How you will benefit
At the end of this program, participants will be able to:
- Understand what Premium program is
- Identify the Premium promotional objectives, strategies and tactics
- Develop and Manage a Premium promotional marketing plan
- Understand the advantages and disadvantages of each tactic in Premium promotional marketing
Who should attend
RBNC designed the course for all Sales and Marketing Professionals both online and offline
What you will cover
- Premium program definition and terminology
- When to use Premium program when not
- Advantages and disadvantages of Premium program
- Understand your business direction
- How to develop Premium program objectives and strategies
- How to develop tactics and action plans
- Process and cost
- Budgeting and cost-per-sale scenario
- Impact of risk vs probability of occurrence
- Risk management
Schedule
Shanghai
$2,100
16 Jul 2025
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