Introduction

Premium Program is adding relevant value to a Product and Service offer. It could be a Continuity Program, a Sales Incentive Program or a Display Program. Premium is promotion-speak for merchandise - T-Shirts, licensed character items, footballs, glassware, pens, key chains, and the like. The differentiating factor: premium are used moitvationally as rewards for purchases or achieving goals. Merchandise is sold by marketers directly for profit. Still, both words may be used interchangeably

How you will benefit

At the end of this program, participants will be able to:

• Understand what Premium program is
• Identify the Premium promotional objectives, strategies and tactics
• Develop and Manage a Premium promotional marketing plan
• Understand the advantages and disadvantages of each tactic in Premium promotional marketing

Who should attend

RBNC designed the course for all Sales and Marketing Professionals both online and offline

What you will cover