Introduction
If there's anything better than a customer, it's repeat customer. RBNC designed this program to guide participants how to develop a good continuity-repeat customer program generates more sales from each customer. And loyalty customers spend more.
How you will benefit
At the end of this program, participants will be able to:
- Understand what continuity-repeat customer program is
- Identify the continuity-repeat customer promotional objectives, strategies and tactics
- Develop and Manage a continuity-repeat customer promotional marketing plan
- Understand the advantages and disadvantages of each tactic in continuity-repeat customer promotional marketing
Who should attend
Continuity-Repeat Customer Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Continuity-repeat customer program definition and terminology
- When to use continuity-repeat customer program when not
- Advantages and disadvantages of continuity-repeat customer program
Module 2: Continuity-repeat customer promotional objectives, strategies and tactics
- Understand your business direction
- How to develop continuity-repeat program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Continuity-Repeat Customer Program Fraud
- Impact of risk vs probability of occurrence
- Risk management