Introduction
Licensed Properties are celebrities, events, leagues, entertainment packages, and the like that have their own intrinsic value, identity, and rights to their likenesses, which can be sold to marketers. The costs vary by the marketers' ambitions - from simple refund offers on video releases to creating character likenesses and selling them with happy meals.
How you will benefit
At the end of this program, participants will be able to:
- Understand what Properties and Events program is
- Identify the Properties and Events promotional objectives, strategies and tactics
- Develop and Manage a Properties and Events promotional marketing plan
- Understand the advantages and disadvantages of each tactic in Properties and Events promotional marketing
Who should attend
RBNC designed the course for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Properties and Events program definition and terminology
- When to use Properties and Events program when not
- Advantages and disadvantages of Properties and Events program
Module 2: Properties and Events promotional objectives, strategies and tactics
- Understand your business direction
- How to develop Properties and Events program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Properties and Events Programs Fraud
- Impact of risk vs probability of occurrence
- Risk management