Marketing & Sales

Properties and Events Promotional Marketing

Introduction

Licensed Properties are celebrities, events, leagues, entertainment packages, and the like that have their own intrinsic value, identity, and rights to their likenesses, which can be sold to marketers. The costs vary by the marketers' ambitions - from simple refund offers on video releases to creating character likenesses and selling them with happy meals.

 

 

 

How you will benefit

At the end of this program, participants will be able to:
  • Understand what Properties and Events program is
  • Identify the Properties and Events promotional objectives, strategies and tactics
  • Develop and Manage a Properties and Events promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in Properties and Events promotional marketing

Who should attend

RBNC designed the course for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Properties and Events program definition and terminology
  • When to use Properties and Events program when not 
  • Advantages and disadvantages of Properties and Events program

Module 2: Properties and Events promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop Properties and Events program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling Properties and Events Programs Fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day

Schedule

Live Online
1,100 $
10 Jul 2024
Shanghai
1,100 $
13 Aug 2025