Marketing & Sales

Discounts Promotional Marketing


Discounting is motivating purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. RBNC designed this program to guide participant in how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image.



How you will benefit

At the end of this program, participants will be able to:

  • Understand what discount program is
  • Identify the discount promotional objectives, strategies and tactics
  • Develop and Manage a discount promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in discount promotional marketing

Who should attend

RBNC designed the course for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Discount program definition and terminology
  • When to use discount program when not 
  • Advantages and disadvantages of discount program

Module 2: Discount promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop discount program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling discount Fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day


2,100 $
12 Feb 2025
Live Online
2,100 $
19 Jun 2025

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