Marketing & Sales

Sampling Promotional Marketing

Introduction

Sample program is top brand influencer, followed by word of mouth, coupons, and advertising. Sampling can be costly and labor intensive, but the return on investment in the form of more customers is your ultimate goal. RBNC designed this program to guide participants how to get a prospect to experience your product.

 

 

 

How you will benefit

At the end of this program, participants will be able to:

  • Understand what sample program is
  • Identify the sample promotional objectives, strategies and tactics
  • Develop and Manage a sample promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in sample promotional marketing

Who should attend

Sample Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Sample program definition and terminology
  • When to use sample program when not 
  • Advantages and disadvantages of sample program

Module 2: Sample promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop sample program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling Sample Program Fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day

Schedule

Live Online
1,100 $
12 Jun 2024