Introduction
Sample program is top brand influencer, followed by word of mouth, coupons, and advertising. Sampling can be costly and labor intensive, but the return on investment in the form of more customers is your ultimate goal. RBNC designed this program to guide participants how to get a prospect to experience your product.
How you will benefit
At the end of this program, participants will be able to:
- Understand what sample program is
- Identify the sample promotional objectives, strategies and tactics
- Develop and Manage a sample promotional marketing plan
- Understand the advantages and disadvantages of each tactic in sample promotional marketing
Who should attend
Sample Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Sample program definition and terminology
- When to use sample program when not
- Advantages and disadvantages of sample program
Module 2: Sample promotional objectives, strategies and tactics
- Understand your business direction
- How to develop sample program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Sample Program Fraud
- Impact of risk vs probability of occurrence
- Risk management