Coupons Promotional Marketing


Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media. RBNC designed this program to let participants master in how to develop and manage a coupon program for your business




How you will benefit

At the end of this program, participants will be able to:

  • Understand what coupons program is
  • Identify the coupons promotional objectives, strategies and tactics
  • Develop and Manage a coupons promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in coupons promotional marketing

Who should attend

Coupons Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Coupon program definition and terminology
  • When to use coupon program when not 
  • Advantages and disadvantages of coupon program

Module 2: Coupons promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop coupon program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling Coupon Fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day


New York
1,100 $
06 Jan 2024
Live Online
1,100 $
14 Aug 2024