Coupons Promotional Marketing

Introduction

Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media. RBNC designed this program to let participants master in how to develop and manage a coupon program for your business 

How you will benefit

At the end of this program, participants will be able to:

  • Understand what coupons program is
  • Identify the coupons promotional objectives, strategies and tactics
  • Develop and Manage a coupons promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in coupons promotional marketing

Who should attend

Coupons Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline

What you will cover

  • Coupon program definition and terminology
  • When to use coupon program when not 
  • Advantages and disadvantages of coupon program

  • Understand your business direction
  • How to develop coupon program objectives and strategies
  • How to develop tactics and action plans

  • Process and cost
  • Budgeting and cost-per-sale scenario

  • Impact of risk vs probability of occurrence
  • Risk management

Ready to enroll

Course information

Coupons Promotional Marketing

Your information

ARE YOU ELIGIBLE FOR A DISCOUNT?


If you enroll more than one person on the same course you will automatically receive a 10% discount (per person).

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