Marketing & Sales

Point-of-Sale (POS) Promotional Marketing

Introduction

A point-of-sale program is a display tactic, permanent or temporary, that a manufacturer creates for placement at a retail  location to gain product attention and often to deliver a promotional event. Inherent in the program are concepts to motivate the retailer to place the display (Retailers may execute POS program with the same intentions)

 

 

 

How you will benefit

At the end of this program, participants will be able to:

  • Understand what point-of-sale (POS) program is
  • Identify the POS promotional objectives, strategies and tactics
  • Develop and Manage a POS promotional marketing plan
  • Understand the advantages and disadvantages of each tactic in POS promotional marketing

Who should attend

RBNC designed the course for all Sales and Marketing Professionals both online and offline

What you will cover

Module 1: Overview

  • Point-of-sale (POS) program definition and terminology
  • When to use POS program when not 
  • Advantages and disadvantages of POS program

Module 2: POS promotional objectives, strategies and tactics

  • Understand your business direction
  • How to develop POS program objectives and strategies
  • How to develop tactics and action plans

Module 3: Projecting redemptions and budgeting

  • Process and cost
  • Budgeting and cost-per-sale scenario

Module 4: Controlling POS Fraud

  • Impact of risk vs probability of occurrence
  • Risk management
Study Time

This practical training program is designed with:

8 hours training - 1 day

Schedule

London
1,100 $
17 Sep 2025