Point-of-Sale (POS) Promotional Marketing
Introduction
A point-of-sale program is a display tactic, permanent or temporary, that a manufacturer creates for placement at a retail location to gain product attention and often to deliver a promotional event. Inherent in the program are concepts to motivate the retailer to place the display (Retailers may execute POS program with the same intentions)
How you will benefit
At the end of this program, participants will be able to:
- Understand what point-of-sale (POS) program is
- Identify the POS promotional objectives, strategies and tactics
- Develop and Manage a POS promotional marketing plan
- Understand the advantages and disadvantages of each tactic in POS promotional marketing
Who should attend
RBNC designed the course for all Sales and Marketing Professionals both online and offline
What you will cover
- Point-of-sale (POS) program definition and terminology
- When to use POS program when not
- Advantages and disadvantages of POS program
- Understand your business direction
- How to develop POS program objectives and strategies
- How to develop tactics and action plans
- Process and cost
- Budgeting and cost-per-sale scenario
- Impact of risk vs probability of occurrence
- Risk management
Schedule
Live Online
$2,100
22 May 2025
London
$2,100
17 Sep 2025
Other courses
Loading...