Revenue Management & Pricing Strategy Fundamentals

Introduction

This dynamic and comprehensive training program equips participants with the essential knowledge and practical skills to develop and implement effective revenue management and pricing strategies. Attendees will explore core principles, demand forecasting techniques, pricing optimization, inventory control, and the latest industry trends to maximize profitability and competitive advantage.

How you will benefit

  • Understand the fundamental principles of revenue management and its impact on business success.
  • Apply effective forecasting techniques to anticipate and respond to market demand.
  • Develop and execute data-driven pricing strategies tailored to business goals.
  • Optimize inventory allocation and capacity management to maximize revenue.
  • Analyze key industry trends and integrate best practices into decision-making.

Who should attend

  • Heads and managers in marketing and sales (B2B & B2C)
  • Business professionals, entrepreneurs, and business owners
  • Professionals seeking to enhance their expertise in revenue management and pricing strategies

What you will cover

  • Introduction to Revenue Management: Definition, History, and Key Principles
  • Essential Conditions for Successful Revenue Management
  • Revenue Management vs. Yield Management: Key Differences and Applications
  • The Role of Revenue Management in Today’s Business Environment
  • Key Performance Indicators (KPIs) in Revenue Management

  • Overview of Pricing Strategies: Fundamentals and Business Impact
  • Industry-Specific Pricing Perspectives and Challenges
  • Value-Based Pricing: Aligning Price with Customer Perceived Value
  • Key Pricing Models: Competitive, Cost-Plus, Premium, Dynamic, and More
  • Common Pricing Pitfalls and Strategies to Avoid Them
  • Evaluating Pricing Performance through KPIs

  • The Economics of Revenue Management and Market Dynamics
  • Demand Management: Influencing and Managing Consumer Demand
  • Constrained vs. Unconstrained Demand: Understanding Market Constraints
  • Forecasting Techniques: Time Series Analysis, Regression Models, and Advanced Analytics
  • Practical Applications: Booking Curves, Pickup Forecasting, and Demand Segmentation
  • Measuring and Improving Forecasting Accuracy
  • Overbooking Strategies: Risk Management and Revenue Optimization

  • Fundamentals of Inventory Allocation and Revenue Maximization
  • Expected Marginal Revenue (EMR) and Its Strategic Importance
  • Nested Reservation Systems: Optimizing Inventory for Different Market Segments
  • Protected Levels vs. Booking Limits: Ensuring Optimal Utilization
  • Managing Group Bookings and Bulk Reservations Effectively

  • Advantages of Revenue Management Systems: Enhancing Decision-Making and Efficiency
  • Key Features of an Effective Revenue Management System
  • Leveraging Data Analytics and Visualization for Strategic Insights
  • Integration of Technology and Automation in Revenue Management

Schedule

New York
$4,200
17 & 18 Jul 2025
London
$4,200
08 & 09 Jan 2026
Revenue Management & Pricing Strategy Fundamentals
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Revenue Management & Pricing Strategy Fundamentals

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