Trade Marketing Executional Practice

Introduction

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. RBNC designed this program focusing on 2 days practice in Trade Marketing Executional of several industrie

How you will benefit

At the end of this training program, participants will be able to:

  • Build real Trade Marketing Executional plan aligning with Strategy and Operational Plans for their own business
  • Learn Critical Successful Factors (CSFs) from other industries
  • Be ready for action plan right after come back to workplaces

Who should attend

  • RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
  • This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets

What you will cover

  • Trade Marketing Strategy and Operational Plans overview
  • Account Management
  • Territory Management
  • Trade Approach Contacts
  • Customer Call Processes
  • Trade Events & Relations

There are 4 Scenario are designed with all detail Marketing Trade Strategy and Operational Plans for exercises. Participants will work in group to develop Trade Marketing Executional Plan

  • Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
  • Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
  • Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
  • Scenario 4: B2B (Business-to-Business) business model, Service Industry

Schedule

Live Online
$2,100
07 & 08 Aug 2025
Trade Marketing Executional Practice
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Trade Marketing Executional Practice

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ARE YOU ELIGIBLE FOR A DISCOUNT?

If you enroll more than one person on the same course you will automatically receive a 10% discount (per person).

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