Marketing & Sales

Trade Marketing Executional Practice


Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. RBNC designed this program focusing on 2 days practice in Trade Marketing Executional of several industries

How you will benefit

At the end of this training program, participants will be able to:

  • Build real Trade Marketing Executional plan aligning with Strategy and Operational Plans for their own business
  • Learn Critical Successful Factors (CSFs) from other industries
  • Be ready for action plan right after come back to workplaces

Who should attend

  • RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
  • This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets

What you will cover

Module 1: Aligning Trade Marketing Executional with Strategy and Operational Plans

  • Trade Marketing Strategy and Operational Plans overview
  • Account Management
  • Territory Management
  • Trade Approach Contacts
  • Customer Call Processes
  • Trade Events & Relations

Module 2: Practice - Practice - Practice

There are 4 Scenario are designed with all detail Marketing Trade Strategy and Operational Plans for exercises. Participants will work in group to develop Trade Marketing Executional Plan

  • Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
  • Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
  • Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
  • Scenario 4: B2B (Business-to-Business) business model, Service Industry
Study Time

This practical training program is designed with:

16 hours training - 2 days


Live Online
2,100 $
07 Aug & 08 Aug 2024
New York
2,100 $
11 Aug & 12 Aug 2024