Introduction
Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. RBNC designed this program focusing on 2 days practice in Trade Marketing Executional of several industries
How you will benefit
At the end of this training program, participants will be able to:
- Build real Trade Marketing Executional plan aligning with Strategy and Operational Plans for their own business
- Learn Critical Successful Factors (CSFs) from other industries
- Be ready for action plan right after come back to workplaces
Who should attend
- RBNC designed this advanced level for people who already attended "Essential Trade Marketing" Program
- This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets
What you will cover
Module 1: Aligning Trade Marketing Executional with Strategy and Operational Plans
- Trade Marketing Strategy and Operational Plans overview
- Account Management
- Territory Management
- Trade Approach Contacts
- Customer Call Processes
- Trade Events & Relations
Module 2: Practice - Practice - Practice
There are 4 Scenario are designed with all detail Marketing Trade Strategy and Operational Plans for exercises. Participants will work in group to develop Trade Marketing Executional Plan
- Scenario 1: B2C (Business-to-Consumer) business model, FMCG Industry
- Scenario 2: B2C (Business-to-Consumer) business model, Luxury Goods Industry
- Scenario 3: B2B (Business-to-Business) business model, Animal Feeds Industry
- Scenario 4: B2B (Business-to-Business) business model, Service Industry