Introduction

The customer and market focus category examines how your organization determines the requirements, expectations, and preferences of customers and markets. Also examined is how your organization builds relationships with customers and determines the key factors that lead to customer acquisition, satisfaction, loyalty, and retention and to business expansion and sustainability.

RBNC designed this course to let Business Professionals consider different ways of customer complaint management. If we are proactive in solving customer problems, we could minimize the customer dissatisfaction

How you will benefit

• Understand service quality gaps between expected and perceived service
• Understand methodology for service quality gaps diagnose
• Understand and apply the process of customer complaints analysis
• Diagnose the cause of customer complaints
• Formulate the strategy of how to reduce customer complaints

Who should attend

RBNC designed this program for marketing vice presidents, directors and managers, marketing representatives, service operation managers, business developers in the service industry and managers of advertising, promotions and customer service

What you will cover