Buyer Behavior & Customer Insight
Introduction
Unlock the secrets of consumer behaviour and transform your marketing strategies. The "Buyer Behavior & Customer Insight" training program provides a practical, hands-on approach to understanding customer psychology, analyzing market data, and developing targeted campaigns. Learn how to leverage data, identify trends, and segment your audience effectively to maximize impact and build lasting customer relationships.
How you will benefit
- Develop an understanding of consumer behavior, which focuses on major concepts and theories about inner psychological processes that affect consumer behavior, the process of decision making and the consumer behavior outcomes.
- Learn state-of-the-art analysis methods and tools to gain relevant consumer information, which builds the basis for strategic marketing decisions.
- Experientially improve the sense of consumer research on up-to-date practical problems.
Who should attend
RBNC designed this course for anyone who deals directly with buyers, or who develops the marketing and sales programmes to appeal to buyers. Division managers, marketing managers, brand or product managers, and sales managers will find this course useful. The principles apply to both business-to-business companies and those engaged in retailing or consumer marketing. This course is equally applicable to product and service industries.
What you will cover
- Need and Motivation
- Attention and Perception
- Information Search
- Learning and Memory
- Attitudes and Persuasion
- Choices and Decisions
- Shopping and Buying
- Consumption and Satisfaction
- Consumer Loyalty
- Consumer Diversity
- Social Influences
- Cultures and Subcultures
Schedule
