Certification Programs

Certified Marketing Professional

Introduction

This practical training program is designed with:

  • 16 hours training
  • 03 months one-on-one coaching and doing projects
  • Project result presentation
  • Examination

How you will benefit

  • Understand the marketing framework of a business organization.
  • Focus on best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Who should attend

Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies. Successful candidates on this program will be awarded RBNC’s Professional Certificate.

What you will cover

Module 1: Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort
  • The Value Proposition

Module 2: Marketing Strategy and Planning

  • Types of Marketing Strategies
  • Criteria for Selecting a Market Strategy
  • The Marketing Audit
  • Competitive Analysis
  • Customer Analysis

Module 3: Advertising and Distribution

  • Understanding the Communication Process
  • Major Advertising Decisions, AIDA and the Buyer-Readiness Stages, Types of Media Research and Selection, Copy Illustration and Message Design
  • The Sales Promotion Mix; Push versus Pull Strategies

Module 4: Distribution Channels

  • Channels of Supply
  • Channel Management Decisions
  • Logistics and Supply Chain Management
  • Emerging Trends of Direct Marketing

Module 5: Managing Product Life Cycles

  • Introducing the Product Life Cycle Concept (PLC)
  • Marketing Objectives and Tactics across the PLC
  • Product and Promotion Mix Strategies across the Stages of the PLC
  • Analysis of a Relative Market Share Matrix

Module 6: Market Segmentation

  • Basis of Market Segmentation (B to C)
  • Basis of Market Segmentation (B to B)
  • Identifying the Segments Attractiveness Factors
  • Criteria for Selecting Target Segments
  • Positioning and Targeting for Results
  • Tips for Successful Segmentation

Module 7: Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Customer Satisfaction Surveys
  • Tracking of Promotional Spend Effectiveness
  • Designing, Analyzing, Interpreting, and Reporting the Research Findings
Study Time

This practical training program is designed with:

16 hours training - 2 days

Schedule

New York City
4,500 $
31 Jan & 01 Feb 2021
Ho Chi Minh
4,500 $
31 Mar & 01 Apr 2021
London
4,500 $
02 May & 03 May 2021