Certified Public Relations Professional

Public relations (PR) is essential for building and maintaining a positive brand image, fostering trust, and managing communication between organizations and their stakeholders. It helps businesses shape public perception, enhance credibility, and strengthen relationships with customers, investors, and the media. Effective PR strategies drive brand awareness, support crisis management, and influence public opinion through storytelling and media engagement. In today’s digital era, PR plays a key role in reputation management, social responsibility, and thought leadership. Without strong PR, organizations risk misinformation, reputational damage, and weakened brand loyalty, making it a vital function for long-term success and credibility.

This training program is designed to include:

• 16 hours of training
• 03 months of one-on-one coaching

• Understand the functions of Public Relations (PR) in a changing environment.
• Practice the key communication skills and techniques essential for performing their public relations duties.
• Demonstrate a better understanding of how to communicate effectively with the internal and external publics of the organization.
• Play an active role in supporting the image and reputation of the organization.

Managers, supervisors and officers experienced in public relations. Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. Successful candidates on this program will be awarded RBNC’s Professional Certificate.