Certified Luxury Academy Program
Introduction
The luxury business industry plays a crucial role in the global economy by setting trends, driving innovation, and creating high-value experiences. It thrives on exclusivity, craftsmanship, and brand prestige, appealing to discerning customers who seek quality and status. Luxury brands influence lifestyle, culture, and consumer aspirations while contributing significantly to sectors like fashion, hospitality, automotive, and real estate. This industry fosters creativity, sustainability, and technological advancements, enhancing product differentiation and customer engagement. By maintaining the brand heritage and adapting to evolving market demands, the luxury business remains resilient, driving profitability, economic growth, and aspirational value worldwide.
This training program is designed to include:
- 16 hours of training
- 03 months of one-on-one coaching
How you will benefit
By the end of the program, participants will be able to:
- Understand What Luxury Is
- Understand Affluent Clients Insight
- How to Sell Luxury Products or Services to Clients
- How to Handle Difficult Clients and Provide Premium Services
Who should attend
Everyone who are currently working in Luxury Products & Services Business
What you will cover
- Understanding Luxury
- Perception of Luxury
- Understanding the Affluent
- Needs of the Affluent
- Concerns of the Affluent
- Language of Luxury
- Avoid responses that kill conversations
- Use strategies that start a conversation
- Avoid awkward silences
- Using small talk to make a positive impact
- Break into a conversationtactfully and politely
- Use strategies to maintain a conversation
- Control conversations with confidence
- Handle business introductions professionally
- Create and maintain an impression of credibility, power and efficiency
- Create a great first impression
- Grooming & personal appearance
- Proper written communication etiquette
- Etiquette, protocol and manners of formal dining
- Turn every contact into a meaningful, positive experience
- Build engaging long-term relationships and enhance customer loyalty
- Connect emotionally with affluent customers
- Discover customer expectations and then exceed them
- Personalise each customer interaction
- Learn the art of observation
- Build a relationship of trust with the customer
- Stop being a service associate and become an Ambassador
- Dealing with delicate situations
- Dealing with unusual or inappropriate requests
- How to behave if your clients arguing or fight in front of you
- Understanding different cultures and their approach
- Resolving awkward situations
- Dealing with exceptionally difficult clients
Schedule
