Certified Business Development Professional
Introduction
A well-defined business development strategy is essential for sustainable growth, market expansion, and long-term success. It provides a structured approach to identifying opportunities, building relationships, and increasing revenue. A strong strategy aligns business goals with market needs, ensuring competitive positioning and innovation. It also enhances partnerships, customer engagement, and brand credibility. By leveraging insights, networking, and strategic planning, organizations can mitigate risks and maximize profitability. Ultimately, business development fosters adaptability in a dynamic environment, helping companies stay ahead of industry trends while creating lasting value for stakeholders. Without it, businesses risk stagnation and missed expansion opportunities.
This training program is designed to include:
- 16 hours of training
- 03 months of one-on-one coaching
How you will benefit
By the end of the program, participants will be able to:
- Define the difference between Business Development and Market Development
- Re-define business strategy to match the ever changing market and customer requirements.
- Decode clear sales and marketing differentiators to neutralize competition (value-based proposition).
- Design and use financial ratios and KPIs to measure their operations’ effectiveness.
- Use leadership, negotiation and power proposals to leverage their business and lead the national key account team.
Who should attend
Marketing and Sales professionals, business development managers, key account executives, and sales managers who need to respond to customer, team, and company ever changing needs. It is also directed towards company personnel who would like to become more powerful decision makers through advanced market and business development training.
What you will cover
- Business Development: Definition and Scope
- Market Development vs Business Development
- Account Analysis, Qualification, and Client Classification
- Porter vs Blue Ocean Strategy
- What is a broad differentiation strategy?
- What is a focused differentiation strategy?
- The benefits of differentiation strategy in Business Development:
- Reduced price competition
- Unique products
- Better profit margins
- Consumer brand loyalty
- No perceived substitutes
- Case studies of differentiation strategy by using Porter vs Blue Ocean Strategy
- Participants have to be well prepared about their business data before attending the training
- Business Advisor from RBNC will select 3 cases from participants to practice the client classification and the Blue Ocean Strategy to map out the business proposal for each case
Schedule
