Executive Vice President - APAC Business Development (Animal Healthcare)

Drive Market Share and Sales Growth

• Maximize market share and sales volume for the AHP Cattle segment across APAC channels, aligning with the company's vision to be the Best-Performing and Most Respected player in the Animal Health products market.
• Develop and implement a strategic sales plan to meet business unit objectives for sales and market share growth.
• Translate business plans into actionable strategic objectives for the sales force across products and channels.

Strategic Planning and Market Expansion

• Formulate and execute plans to expand market share in existing markets and penetrate new ones.
• Conduct competitor analysis to identify new products and emerging market trends.
• Develop annual operational sales plans for regional execution and ensure consistency across geographies.

Customer and Channel Engagement

• Build and maintain relationships with major customers, prospects, and sales channels to foster goodwill and drive business continuity.
• Establish strong relationships with key government and semi-government stakeholders to facilitate channel development.

Collaboration with Product Development and Marketing

• Provide market insights, customer feedback, and data to the product development team to improve existing products or create new offerings.
• Support product launches with field trials, ensuring broad market coverage and customer acceptance.
• Collaborate with the marketing strategy team to design and execute marketing campaigns, promotion plans, and in-store promotions to maximize market impact.

Operational Excellence and Supply Chain Coordination

• Ensure timely product availability by efficiently coordinating with senior leadership, QA, manufacturing, logistics, and PSO teams.
• Design and communicate sales processes to align with operational logistics, ensuring seamless product delivery to customer access points.
• Monitor product launches to enhance market penetration and drive divisional profitability.

Sales Organization and Team Development

• Maintain a high-performing sales organization capable of achieving sales coverage, market penetration, volume, and margin goals.
• Develop, train, and motivate staff, ensuring fair evaluations, performance management, and compensation.
• Ensure optimal manpower allocation across the region.

Innovation in Distribution and Channels

• Explore and establish new distribution channels to ensure efficient delivery of products to retailers.
• Drive sales growth through the introduction of new product categories and innovative market approaches.

Performance Metrics and Campaign Effectiveness

• Measure the success of sales and promotional campaigns through defined metrics, gathering ground-level feedback for continuous improvement.
• Ensure the availability and proper display of marketing materials at sales points in alignment with marketing guidelines.