Essential Trade Marketing

Trade marketing is crucial for bridging the gap between manufacturers and retailers, ensuring that products reach consumers effectively. It focuses on enhancing product visibility, optimizing in-store execution, and building strong retailer relationships to drive sales. Effective trade marketing strategies, including promotions, merchandising, and category management, improve brand positioning and encourage retailer support. It also ensures efficient supply chain management and data-driven decision-making to maximize market reach. Without trade marketing, businesses risk weak retail performance, low consumer engagement, and missed sales opportunities. A well-executed trade marketing approach strengthens brand loyalty, increases product demand, and ensures long-term business growth.

At the end of this training program, participants will be able to:

• Understand Trade Marketing Department's role in adding value within the organization
• Understand Trade Marketing Department & POP Vision development
• Have a greater appreciation and understanding of how you can more effectively market your products and services within the various trade channels
• Be Better execute sales activities to maximize return on investment
• Be Clear Define consumer and customer needs
• Develop powerful communication tools to support trade initiatives
• Achieve a higher level of customer support for your sales initiatives

• RBNC designed this workshop for professionals and business owners who know that one little learning tool can dramatically improve their prospects.
• This course is also designed for people who sell, negotiate, promote with or manage customers operating in the various retail trade channels of your markets