Business Storytelling

• Emotional connection
• Understanding Others
• Growing Intimacy

Part 1: How to Develop or Prepare a Business Story

• Starting with A “Challenge” or “Situation”
  
  • What was the customer challenge, pain point, or problem?
  • Why were they looking for a better way to do things and what did they hope to achieve?
  • Why did they choose you?
• Your Solution for this Challenge or Situation
  • How did the company, product, or service solve the problem?
  • In what period of time?
  • How were you able to overcome some barriers and complexity?
  • Why was your approach the best one?
• Result After Providing Solution
  • Great statistics of performance before you came to the scene and after
  • How did your customer save money, save time, and/or improve efficiency with your solution?
  • What did this mean to the client’s bottom line,  moral or visibility
  • Why does this matter? Why should this prospect choose you?
  • What is Critical Success Factors? How do you assess the effectiveness of the result?
  • What should people do next (call to action)

Part 2: Techniques of Telling a Business Story

• Engage Your Audience
• Build the Scene
• Build tension and release tension
• Focus on what's important
• Keep the flow logical
• Make it feel conclusive 

• There are twelve scenarios focusing on Business and Products
• Participants will team up to develop and present stories
• All stories are analyzed and coached by the Business Advisor of RBNC