Business Storytelling


The power of stories is unmatched. They can win people over, build understanding, and inspire action. Stories reveal your identity, your goals, and the significance of it all – far more effectively than any other communication method. Presentations, meetings, even lunch conversations - wherever you're advocating for new clients, growth, or your next big idea, a captivating story will supercharge your impact.




How you will benefit

  • Understand the importance of connecting customers (External, Internal) to business via business storytelling
  • How to develop a story for Product and Business
  • Techniques of telling the story

Who should attend

RBNC designed this training program for marketers, and business developers from top management to staffs level

What you will cover

Module 1: The Importance of Business Storytelling

  • Emotional connection
  • Understanding Others
  • Growing Intimacy

Module 2: Business Storytelling Techniques

Part 1: How to Develop or Prepare a Business Story

  • Starting with A “Challenge” or “Situation”
    • What was the customer challenge, pain point, or problem?
    • Why were they looking for a better way to do things and what did they hope to achieve?
    • Why did they choose you?
  • Your Solution for this Challenge or Situation
    • How did the company, product, or service solve the problem?
    • In what period of time?
    • How were you able to overcome some barriers and complexity?
    • Why was your approach the best one?
  • Result After Providing Solution
    • Great statistics of performance before you came to the scene and after
    • How did your customer save money, save time, and/or improve efficiency with your solution?
    • What did this mean to the client’s bottom line,  moral or visibility
    • Why does this matter? Why should this prospect choose you?
    • What is Critical Success Factors? How do you assess the effectiveness of the result?
    • What should people do next (call to action)

Part 2: Techniques of Telling a Business Story

  • Engage Your Audience
  • Build the Scene
  • Build tension and release tension
  • Focus on what's important
  • Keep the flow logical
  • Make it feel conclusive 

Module 3: Role play & Practice

  • There are twelve scenarios focusing on Business and Products
  • Participants will team up to develop and present stories
  • All stories are analyzed and coached by the Business Advisor of RBNC 
Study Time

This practical training program is designed with:

16 hours training - 2 days


Live Online
3,000 $
05 Aug & 06 Aug 2025