Introduction
RBNC designed Tie-Ins Promotional Marketing Program to guide marketers to increase their sales more efficiently, effectively, and economically. They can stretch budgets and increase a promotion's results several ways.
How you will benefit
At the end of this program, participants will be able to:
- Understand what tie-ins program is
- Identify the tie-ins promotional objectives, strategies and tactics
- Develop and Manage a tie-ins promotional marketing plan
- Understand the advantages and disadvantages of each tactic in tie-ins promotional marketing
Who should attend
Tie-Ins Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Tie-Ins program definition and terminology
- When to use Tie-Ins program when not
- Advantages and disadvantages of Tie-Ins program
Module 2: Tie-Ins promotional objectives, strategies and tactics
- Understand your business direction
- How to develop Tie-Ins program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Tie-Ins Fraud
- Impact of risk vs probability of occurrence
- Risk management