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Chief Marketing Officer - Asia Pacific

Job Detail

Industries

Apparel, FMCG (Fast-Moving Consumer Goods), Healthcare & Life Sciences

Function

Board of Management

Experience

25+ Years

Level

C-Level

Expiration date

2026-08-31

Chief Marketing Officer - Asia Pacific

Job Description

C-Suite Executive Search, a division of RBNC's CXO Search & Interim Services, is dedicated to recruiting top-tier professionals for positions with a minimum annual base salary of USD 250,000 at the global, regional, and local levels.

Our client is a prominent, well-capitalized institutional investment and asset management group backed by premier investors from the United States and Canada. As they accelerate their expansion across the Asia-Pacific region, they are seeking a visionary, high-calibre Chief Marketing Officer to localize and scale their global brand, drive digital client acquisition, and fuel regional growth.

Key Responsibilities

The Chief Marketing Officer (CMO) – APAC will hold full strategic and operational accountability for the regional brand architecture, marketing P&L, and growth strategies.

1. Strategic Vision & Brand Custodianship

  • Global-to-Regional Alignment: Synthesize the group’s global branding philosophies and corporate business strategies into high-impact, localized marketing strategies across APAC.
  • Brand Governance: Serve as the absolute custodian of the brand architecture, ensuring positioning remains premium, cohesive, and legally compliant across all regional markets.
  • Annual Operating Plans: Develop, secure board-level consensus for, and execute annual marketing and communication operating plans, including full budgetary ownership.

2. Growth Marketing & Digital Transformation

  • Client Acquisition & Retention: Design comprehensive Omnichannel strategies (CRM, upselling, lifecycle marketing) to attract, retain, and maximize the lifetime value of investors.
  • Digital Excellence: Lead the regional digital marketing transformation, optimizing online platforms to enhance market reach and digital client acquisition exponentially.
  • Channel & Trade Support: Drive robust channel support through targeted Below-The-Line (BTL) activities, maximizing brand visibility at the point of sale.

3. Product Integration & Market Intelligence

  • Consumer Insights: Command a deep understanding of the Asset Management industry, fueled by rigorous consumer, brand, and product research tailored to the APAC landscape.
  • Go-To-Market (GTM) Strategy: Collaborate directly with the CEO, Product Heads, and Channel Heads to architect and execute launch strategies for new product lines.
  • Feedback Loop Optimization: Actively gather and analyze field intelligence from business heads and customer-facing teams to continuously optimize fund presence and market penetration.

4. Agency Ecosystem & Public Relations

  • Strategic Communications: Oversee all internal and external communication frameworks, protecting and elevating the corporate reputation.
  • Agency Management: Negotiate, contract, and audit the performance of Tier-1 media, advertising, branding, research, and PR agencies to ensure maximum ROI and visibility.

5. Leadership & Talent Development

  • Team Empowerment: Mentor, coach, and inspire a high-performing regional marketing team.
  • Succession Planning: Actively build organizational resilience by cultivating a robust "second line" of leadership and implementing strong talent retention strategies.

Qualifications

Experience & Education

  • Academic Background: Master of Business Administration (MBA) or an equivalent post-graduate degree from a premier institution.
  • Global Exposure: 25+ years of progressive international marketing experience, with a proven track record of operating effectively within multinational corporate structures.
  • Target Sectors: Top-tier experience within FMCG, Telecommunications, Retail, or Retail Financial Services/Asset Management is highly preferred.

Leadership & Competencies

  • Digital Native: Expert-level mastery of retail marketing, with a heavy emphasis on digital, performance marketing, and online acquisition channels.
  • Commercial Acumen: A cross-functional leader capable of interfacing seamlessly with C-suite stakeholders, fund managers, and distribution channel heads.
  • Stakeholder Management: Exceptional capability in managing complex, matrixed reporting lines between regional operations and US/Canadian headquarters.
  • Cultural Navigation: Profound understanding of the diverse consumer behaviors and regulatory landscapes unique to the Asia Pacific market.

*** To explore this opportunity further, please attach your CV via "Add to List" then "Apply Now"

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