Regional Chief Executive Officer - China and Southeast Asia

Strategic Leadership & Governance

• Translate global vision into robust short- and long-term regional strategies that accelerate revenue, profitability, and market share.
• Oversee the design and execution of the Annual Business Plan and regional operational budgets.
• Partner with the Board of Directors and executive team to forge strategic alliances, secure key accounts, and govern regional compliance.

Commercial & Brand Growth

• Accountable for top-line revenue, sales volume, and profitability targets across all regional markets and distribution channels.
• Direct regional sales and marketing operations, translating consumer insights into innovative, ROI-driven campaigns and localized brand positioning.
• Optimize multi-channel strategies, customer relationship frameworks, and advertising oversight to maximize brand equity and purchase intent.

Financial & Operational Oversight

• Safeguard regional financial assets by implementing rigorous internal controls, fiscal policies, and auditing standards.
• Direct all financial planning, resource allocation, and risk management initiatives to ensure long-term viability.
• Oversee all legal, contractual, and regulatory compliance across operating markets.

Culture & Organization Building

• Cultivate a high-performance, progressive, and values-driven organizational culture.
• Champion cross-functional collaboration with global teams (Sales, Marketing, Operations, HR, and Finance).
• Mentor regional department heads, fostering creativity, accountability, and professional growth.