Senior Executive Vice President (SEVP), APAC

1. Strategic & Financial Leadership

• P&L Accountability: Deliver regional top-line and bottom-line targets across all retail channels, ensuring robust fiscal health across diverse markets.
• Scalability & Best Practices: Identify local successes and institutionalize them as regional "Gold Standards" to drive operational efficiency.
• Commercial Protection: Balance aggressive short-term revenue captures with long-term brand equity and market sustainability.

2. Operational Excellence & Market Expansion

• Omni-Channel Architecture: Architect and oversee multi-level distribution frameworks tailored for both mature and emerging Southeast Asian markets.
• Network Optimization: Direct the expansion of the selling network, ensuring optimal product placement and penetration in alignment with the regional selling structure.
• Risk & Resource Management: Oversee regional receivables management and implement sophisticated cost-control measures to protect margins.

3. Regional Governance & Advisory

• Cross-Functional Synergy: Act as the strategic bridge between Group HQ and regional business units, providing high-level advisory on market entry and operational scaling.
• Consumer Intelligence: Lead deep-dive market analysis to pivot strategies toward evolving consumer behaviors and retail trends in the APAC confectionery sector.

4. Human Capital & Leadership

• Succession Planning: Identify and groom "Key Talents" across the region, building a robust leadership pipeline for Country Head roles.
• Mentorship: Foster a high-performance culture by providing executive coaching to senior sales leaders, driving them to exceed "stretch" targets through visionary leadership.