Optimizing business distribution channels is important because it can help businesses increase sales, improve customer experience, reduce costs, gain a competitive advantage, and adapt to changing market conditions. By continually evaluating and optimizing the distribution channels, businesses can achieve sustainable growth and success in the marketplace

People are more likely to comply with requests if they feel that they owe you a favor in return. By doing something for them first, you create a sense of obligation and increase the likelihood of them reciprocating in the future

People tend to value things more when they are scarce or limited. If you can create a perception of scarcity around what you are offering or proposing, people are more likely to take action