The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
Most startup founders and entrepreneurs think they’re building the next big thing. In reality, over 90% of them fail. RBNC built and executed strategy, transferred and influenced for thousand startups span most regions of the world based on the Idea Development Model, named SIXIS