10 Promotional Marketing Tools

How should you plan your promotion? What strategies and tactics should you have to use? What are the advantages and disadvantages of each tactic?
View more

How to Build Brand for a Startup

The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
View more

SIXIS - IDEA Development Model

Most startup founders and entrepreneurs think they’re building the next big thing. In reality, over 90% of them fail. RBNC built and executed strategy, transferred and influenced for thousand startups span most regions of the world based on the Idea Development Model, named SIXIS
View more