Marketing & Sales

Promotional Marketing Program

New York
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Five Pillars Model of Sales Management


The programme is centered around 5 core competencies designed to arm sales managers with an arsenal of tools that work. These range from how to select and recruit sales winners, to developing strategic capability, to powerful techniques for holding the team accountable and drive for results, to leading a ‘switched on’ motivated sales force.

How you will benefit

At the end of this training, Sales Manager will be in-depth understanding of what it means to lead and manage a sales team that gets results:

  • Sales leadership capability
  • Sales management capability
  • Development of strategic capability
  • Numerous workplace actions determined during the programme to put learning to immediate use

Who should attend

RBNC designed this course for experienced sales managers, small business owners who employ salespeople, or new/up and coming sales managers with a team of one or more direct reports. In all cases you wish to maximize sales results and can effect change either now or in the future

What you will cover

Module 1: Winning Pillar

  • Building a culture of excellence
  • Clear direction, objectives and goal setting

Module 2: Leadership Pillar

  • What it means to lead a sales force with the many facets of sales leadership
  • Managing Emotion in leading yourself and others
  • Apply leadership styles in difference situations

Module 3: Motivation Pillar

  • How to get your sales team on steroids
  • Ready to win the market
  • Overcome the challenges of market and customer

Module 4: Management Pillar

  • How to hold the team accountable whilst tracking sales results
  • Target and Territory management

Module 5: Strategic Pillar

  • How to position your sales force to become highly efficient, differentiate themselves, win tenders, and dominate markets
Study Time

This practical training program is designed with:

16 hours training - 2 days


New York
4,100 $
15 Jul & 16 Jul 2025