Introduction
Discounting is motivating purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. RBNC designed this program to guide participant in how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image.
How you will benefit
At the end of this program, participants will be able to:
- Understand what discount program is
- Identify the discount promotional objectives, strategies and tactics
- Develop and Manage a discount promotional marketing plan
- Understand the advantages and disadvantages of each tactic in discount promotional marketing
Who should attend
RBNC designed the course for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Discount program definition and terminology
- When to use discount program when not
- Advantages and disadvantages of discount program
Module 2: Discount promotional objectives, strategies and tactics
- Understand your business direction
- How to develop discount program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling discount Fraud
- Impact of risk vs probability of occurrence
- Risk management