Introduction
The power of stories is unmatched. They can win people over, build understanding, and inspire action. Stories reveal your identity, your goals, and the significance of it all – far more effectively than any other communication method. Presentations, meetings, even lunch conversations - wherever you're advocating for new clients, growth, or your next big idea, a captivating story will supercharge your impact.
How you will benefit
- Understand the importance of connecting customers (External, Internal) to business via business storytelling
- How to develop a story for Product and Business
- Techniques of telling the story
Who should attend
RBNC designed this training program for marketers, and business developers from top management to staffs level
What you will cover
Module 1: The Importance of Business Storytelling
- Emotional connection
- Understanding Others
- Growing Intimacy
Module 2: Business Storytelling Techniques
Part 1: How to Develop or Prepare a Business Story
- Starting with A “Challenge” or “Situation”
- What was the customer challenge, pain point, or problem?
- Why were they looking for a better way to do things and what did they hope to achieve?
- Why did they choose you?
- Your Solution for this Challenge or Situation
- How did the company, product, or service solve the problem?
- In what period of time?
- How were you able to overcome some barriers and complexity?
- Why was your approach the best one?
- Result After Providing Solution
-
Great statistics of performance before you came to the scene and after
- How did your customer save money, save time, and/or improve efficiency with your solution?
- What did this mean to the client’s bottom line, moral or visibility
- Why does this matter? Why should this prospect choose you?
- What is Critical Success Factors? How do you assess the effectiveness of the result?
- What should people do next (call to action)
Part 2: Techniques of Telling a Business Story
- Engage Your Audience
- Build the Scene
- Build tension and release tension
- Focus on what's important
- Keep the flow logical
- Make it feel conclusive
Module 3: Role play & Practice
- There are twelve scenarios focusing on Business and Products
- Participants will team up to develop and present stories
- All stories are analyzed and coached by the Business Advisor of RBNC