Sweepstakes Program - Promotional Marketing Tool #1
Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non-winners
The definition of Sweepstakes or Contest are:
- Prize: You get something
- Chance: You may or may not get a chance based on luck
- Consideration: You have to pay for the Prize
Advantages:
- Increase in the Clientele
- Engaging the Audience
- A Cost Effective Way
- Marketing Through Word of Mouth
- Increase in the Traffic
- Increase Sales
- Build Brand
Disadvantages:
- May overshadow the ad or brand
- Legal problems and administration
- Presence of professionals or hobbyists who may submit entries and detract from effectiveness
For more detail of the Art of Promotional Marketing, please view more >>>