Sweepstakes Program - Promotional Marketing Tool #1

Sweepstakes can be one of the most economical promotion because the prize cost is spread across all the non-winners

The definition of Sweepstakes or Contest are:

  1. Prize: You get something
  2. Chance: You may or may not get a chance based on luck
  3. Consideration: You have to pay for the Prize



  1. Increase in the Clientele
  2. Engaging the Audience
  3. A Cost Effective Way
  4. Marketing Through Word of Mouth
  5. Increase in the Traffic
  6. Increase Sales
  7. Build Brand



  1. May overshadow the ad or brand
  2. Legal problems and administration
  3. Presence of professionals or hobbyists who may submit entries and detract from effectiveness





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