Introduction
Refunds fall into category of discounts, but refunds achieve more specific benefits. In fact, one benefit is that refunds often fail to result in discounts because consumers don't follow through to redeem them. Refunds generally won't generate a trial purchase because they're labor intensive and the reward is displayed. However, they can close a sale when someone's considering your product
How you will benefit
At the end of this program, participants will be able to:
- Understand what Rebates/Refunds program is
- Identify the Rebates/Refunds promotional objectives, strategies and tactics
- Develop and Manage a Rebates/Refunds promotional marketing plan
- Understand the advantages and disadvantages of each tactic in Rebates/Refunds promotional marketing
Who should attend
RBNC designed this training program for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Rebates/Refunds program definition and terminology
- When to use Rebates/Refunds program when not
- Advantages and disadvantages of Rebates/Refunds program
Module 2: Rebates/Refunds promotional objectives, strategies and tactics
- Understand your business direction
- How to develop Rebates/Refunds program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Rebates/Refunds Program Fraud
- Impact of risk vs probability of occurrence
- Risk management