Point of Sales Program - Promotional Marketing Tool #5
A point-of-sale program is a display tactic, permanent or temporary, that a manufacturer creates for placement at a retail location to gain product attention and often to deliver a promotional event. Inherent in the program are concepts to motivate the retailer to place the display (Retailers may execute POS program with the same intentions)
Advantages:
- Effectively communicate messages
- Navigate customers and clients around your business
- The ability to stand out from the crowd with unique and individual branding
- Creativity, imagination and personality in displaying products or services
- Cross marketing with other brands and companies
Disadvantages:
- It can be costly
- You may have to react to competitors' branding, which again could become costly
- There is the potential to offend
- Vandalism from competitors or someone smudging your hard work
For more detail on the Art of Promotional Marketing, please view more >>>