How to Build Brand for a Startup

The most important assets of any business are intangible-its company name; its brands, symbols, and slogans, with their underlying associations; its perceived quality; its name awareness; its customer base; and its proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings.
  1. Describe your brand
  2. Brand differentiation & positioning
  3. Brand promotion
  4. Personalise the brand
  5. Brand assessment