Customer Experience Program - Promotional Marketing Tool #6
The sample program or customer experience program is a top brand influencer, followed by word of mouth, coupons, and advertising. Sampling can be costly and labor-intensive, but the return on investment in the form of more customers is your ultimate goal
Advantages:
- Provides potential purchasers with a low risk opportunity to test reactions to new products
- Allows consumers to compare your product to competitors
- Eliminates buyer regret which helps develop a long term consumer
- KOL/Influencer/Expert could give good comment about your products or services
Disadvantages:
- Can be costly and labor intensive
- Traffic Limitations
- Retailer Support
- Lack of Control
For more detail of the Art of Promotional Marketing, please view more >>>