Customer Experience Program - Promotional Marketing Tool #6

The sample program or customer experience program is a top brand influencer, followed by word of mouth, coupons, and advertising. Sampling can be costly and labor-intensive, but the return on investment in the form of more customers is your ultimate goal


  1. Provides potential purchasers with a low risk opportunity to test reactions to new products
  2. Allows consumers to compare your product to competitors
  3. Eliminates buyer regret which helps develop a long term consumer
  4. KOL/Influencer/Expert could give good comment about your products or services



  1. Can be costly and labor intensive
  2. Traffic Limitations
  3. Retailer Support
  4. Lack of Control





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