Introduction
Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media. RBNC designed this program to let participants master in how to develop and manage a coupon program for your business
How you will benefit
At the end of this program, participants will be able to:
- Understand what coupons program is
- Identify the coupons promotional objectives, strategies and tactics
- Develop and Manage a coupons promotional marketing plan
- Understand the advantages and disadvantages of each tactic in coupons promotional marketing
Who should attend
Coupons Promotional Marketing Program is designed for all Sales and Marketing Professionals both online and offline
What you will cover
Module 1: Overview
- Coupon program definition and terminology
- When to use coupon program when not
- Advantages and disadvantages of coupon program
Module 2: Coupons promotional objectives, strategies and tactics
- Understand your business direction
- How to develop coupon program objectives and strategies
- How to develop tactics and action plans
Module 3: Projecting redemptions and budgeting
- Process and cost
- Budgeting and cost-per-sale scenario
Module 4: Controlling Coupon Fraud
- Impact of risk vs probability of occurrence
- Risk management