10 Promotional Marketing Tools

How should you plan your promotion? What strategies and tactics should you have to use? What are the advantages and disadvantages of each tactic?
  1. Sweepstakes and Contests
  2. Coupons
  3. Discounts
  4. Continuity
  5. Point of Sale (POS) or Point of Purchase (POP)
  6. Experience or Sampling
  7. Licensed or Certificate Properties
  8. Premium Programs
  9. Tie-ins
  10. Trade Programs





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