Continuity Program - Promotional Marketing Tool #4

If there's anything better than a customer, it's a repeat customer. How to develop a good continuity-repeat customer program generates more sales from each customer. And loyalty customers spend more?


  1. It’s Cheaper than Acquisition
  2. Brand Differentiation
  3. Direct Communication with Customers
  4. Engaged Customers Provide More Feedback
  5. Loyal Customers are More Profitable
  6. You’ll Earn More Word of Mouth Referrals
  7. Customers Will Welcome Your Marketing



  1. All Rewards Programs Look Alike
  2. Limitations of Loyalty Data
  3. Market Saturation
  4. Balancing the Bottom Line





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