Continuity Program - Promotional Marketing Tool #4

If there's anything better than a customer, it's a repeat customer. How to develop a good continuity-repeat customer program generates more sales from each customer. And loyalty customers spend more?

Advantages:

  1. It’s Cheaper than Acquisition
  2. Brand Differentiation
  3. Direct Communication with Customers
  4. Engaged Customers Provide More Feedback
  5. Loyal Customers are More Profitable
  6. You’ll Earn More Word of Mouth Referrals
  7. Customers Will Welcome Your Marketing

 

Disadvantages:

  1. All Rewards Programs Look Alike
  2. Limitations of Loyalty Data
  3. Market Saturation
  4. Balancing the Bottom Line

 

 

 

 

For more detail of the Art of Promotional Marketing, please view more >>>

 

Other blogs

External Communication and Public Relations - The CEO Should Practice

Crisis Communication and Reputation Management - The CEO Should Practice

Stakeholder Engagement and Alignment - The CEO Should Practice

Effective Internal Communication - The CEO Should Practice

Clear and Transparent Communication - The CEO Should Practice