Continuity Program - Promotional Marketing Tool #4
If there's anything better than a customer, it's a repeat customer. How to develop a good continuity-repeat customer program generates more sales from each customer. And loyalty customers spend more?
Advantages:
- It’s Cheaper than Acquisition
- Brand Differentiation
- Direct Communication with Customers
- Engaged Customers Provide More Feedback
- Loyal Customers are More Profitable
- You’ll Earn More Word of Mouth Referrals
- Customers Will Welcome Your Marketing
Disadvantages:
- All Rewards Programs Look Alike
- Limitations of Loyalty Data
- Market Saturation
- Balancing the Bottom Line
For more detail of the Art of Promotional Marketing, please view more >>>