Discount Program - Promotional Marketing Tool #3

Discounting is motivating the purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. You have to consider how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image?

Advantages:

  1. Lower Business Costs
  2. Increase Purchasing Power
  3. Improve Goodwill
  4. Higher Consumer Sales

 

Disadvantages:

  1. The perception of your business’s quality suffers
  2. Dropping your prices can lead to a price war
  3. Dropping your prices kills your profit margins

 

 

 

 

For more detail of the Art of Promotional Marketing, please view more >>>

 

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