Discount Program - Promotional Marketing Tool #3

Discounting is motivating the purchase of a product or service by temporarily lowering the price to distributors, the trade, and/or consumers. You have to consider how much to discount your products, when, how, and, perhaps most important, how to protect your brand's quality image?


  1. Lower Business Costs
  2. Increase Purchasing Power
  3. Improve Goodwill
  4. Higher Consumer Sales



  1. The perception of your business’s quality suffers
  2. Dropping your prices can lead to a price war
  3. Dropping your prices kills your profit margins





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