Decode 4Ps into 4Cs - Marketing Led and Sales Driven

Mapping Marketing and Sales is a challenging task. Marketing and Sales teams are conflicted all the time from Strategy to Execution. How to Decode 4Ps to 4Cs:
1. Product = P1 >>> Customer Solution = C1
2. Price = P2 >>> Customer Cost = C2
3. Place = P3 >>> Customer Convenience = C3
4. Promotion = P4 >>> Customer Communication = C4

 

 

 

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