Coupon Program - Promotional Marketing Tool #2
Coupons are discounts, but they achieve more specific benefits and control than does a broad-stroke price cut. Coupons can provide better accounting by limiting the quantities issued and forecasting redemptions. They can zero in on specific targets through print media
Advantages:
- Attract new customers
- Clean out Inventory
- Introduce New Brands
- Quick Infusion of Cash
Disadvantages:
- Increase of Cost
- Cannibalizing
- The Proverbial Goal in Own Post
- Lacks Sustainability
For more detail of the Art of Promotional Marketing, please view more >>>